The Thinking Deck, a reflection card deck for creative minds

The problem, and what The Thinking Deck is

The same decision, circling for weeks.

Ten ideas, all talking over each other.

Everyone's voice in your head
except your own.

You do not lack ideas.
You lack clarity.

The Thinking Deck

A reflection card deck
for creative minds

Not for answers, but for better perspective
when you feel stuck, busy, or unsure
what to choose next.

The deck

Fifty-two cards.
Which animal are you?

Each card borrows from the animal world.
The instincts and behaviors of different animals mirror the inner voices and patterns you'll recognize in yourself.

Take a breath.
Draw a card.

The creator

“I've spent my whole career struggling with working alone. So I built the guide I wish I'd had.”

I started out on set as a model, in love with the energy of a team. Then came the years as a retoucher, alone with my own thoughts behind a desk. I became a photographer to find that collaboration again. But running my own business brought the loneliness back: too many tasks I'd never done, too many options, no one to talk to about my struggles. And now AI is trying to send me back to the screen.

I could have resisted it. But these tools aren't going away. I'd rather find their good side, and challenge myself to play. So the visuals here are AI, shaped and reshaped until they carried the style you'd recognize as mine.

The animals come from a life full of pets and love for animals: bunnies, cats, dogs, rats, a guinea pig, a hamster, horses and even stick insects. That love grew into a fascination with nature and all its creatures.

It turns out the animal world is full of quiet wisdom. This is the deck I could have used back then, a voice to turn to on the days there's no one to ask. I hope it does the same for you.

First reactions

The deck in other hands.

“I drew one card and it kept me thinking the whole afternoon.”
Yvonne Lievaart · First look
“No words yet. Her face said everything.”
Skye · My baby · First look
“I sat down expecting a card game and got a question I couldn't put down.”
Ron van den Born · First look

What's in the box

A deck that asks
better questions.

  • 52 reflection cards, eight patterns
  • Fine-art animal portraits, matte finish
  • Metallic edge, linen-wrapped box
  • A small guide to sitting with a card

€39 · ships early 2027

Pre-order the deck

Reserve now, pay when it ships.
Cancel anytime with a single email.

Some thoughts arrive all at once.
Others need to be pulled into the light.

First edition
is coming.